![]() ![]() 4 It was founded on Septem5 (although it did not open until five days later due to delays in construction), 6 at 79 Jefferson Avenue in Memphis, Tennessee, by Clarence Saunders. The most popular are the Snickers and Oreo cakes, according to Kindel. Piggly Wiggly was the first self-service grocery store. There are also German chocolate, fudge, a fruit-topped cake, a rocky road with marshmallow icing, and one decorated with an ice cream cone. Miniature Snickers, M&Ms, Butterfingers and Oreos are featured on some of the decorated cakes. Our bakeries offer a variety of cakes, cookies. "But decorating them ourselves gives us more flexibility and has increased cake sales tremendously," said Judy Kindel, Piggly Wiggly deli-bakery associate who does the cake decorating. Pepperidge Farm 19 Oz Classic Coconut Layer Cake 5.88 Add to cart Pepperidge Farm 19 Oz Confetti Vanilla Layer Cake 5.88 Add to cart Pepperidge Farm 19 Oz Luscious Lemon Layer Cake 5.88 Add to cart Pepperidge Farm 19 Oz Rich Golden Layer Cake 5.88 Add to cart Sara Lee 10 Oz All Butter Pound Cake 4. We offer an assortment of party trays, our delicious fried chicken, and full and half pan entrees and sides. So, I'm grossing about 25/hr on these cakes. It costs me 8-10 in ingredients, takes me maybe 15 minutes to bake (since I'm usually doing several) and rarely an hour to decorate. ![]() I charge 40 (sometimes a little more if fancy) for a 12x16. Graduations, birthdays, retirement, you name it. The Piggly Wiggly unit had until this year bought its cakes finished from a local bakery. At least half of that has been sheet cakes. The single rounds are brought in frozen and then are decorated in-store. "People who don't want to pay the price for a double-layer cake, or who don't want that much cake, are apt to pick up one of these." The double-layer 8-inch cakes in the store are $9.99. The front-end purchases have so far all been additional sales, he added. The cakes are hard to resist because they look so good, and the price is right," Godin said. After a week at work, people are looking to treat themselves, or they're having company over. "We put them on a table at the front on weekends. A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales. Now the number often hits 60, Godin said. The cakes are also offered in a self-service case in the bakery, which is at the back of the store.īefore a display was put up front as well, the store would sell 20 to 25 of the cakes on a typical weekend. View products in the online store, weekly ad or by searching. The 8-inch, single-layer rounds are such impulse items that the company decided to capitalize on that quality, and make sure customers are tempted before they can get out of the store, said Paul Godin, owner of the single-unit Piggly Wiggly in this Milwaukee suburb. A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales.
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